Yet only three months later, he introduced a revamped, network-based Apple TV at the traditional September Apple Media Event. The new box is iOS-based and most people think it won’t be long before it runs iOS apps. To speak more generally, it is very likely that, unlike what Steve Jobs has explained, Apple will try very hard to enter and revolutionize this “other” consumer electronics space that is television, and the Living Room in general — following a strategy that was conceived some four years earlier with iPod hi-fi.

Another controversial issue is that of Apple’s relation toward its new arch- rival, Google. This relation is controversial because for several years, Google was not an enemy, but an ally in the war against the behemoth of Redmond, Microsoft. Google’s CEO Eric Schmidt even